Today, Adobe® made some very interesting announcements around the future of Lightroom®. If you haven’t already heard, the Lightroom version people have used the last decade will now be known as Lightroom Classic CC. They also introduced a new product, which takes over the name Lightroom CC. Say what? Let’s dig a little deeper.
Disclaimer: Everything in this post is our own interpretation. By no means are we speaking on Adobe’s behalf. We are simply interpreting what we heard today. To read the details from Adobe directly, you can find them here.
Lightroom Classic CC and Lightroom CC seem to be very different programs. Lightroom Classic CC is geared towards those with a desktop workflow while the new Lightroom CC looks like it’s mainly for those who want to use a mobile photography/Adobe cloud based workflow. Also any future version of Lightroom (Classic CC & CC) will not be available outside a subscription model.
Wait, what? Yes, that’s correct. There will no longer be a standalone perpetually licensed Lightroom version available for sale. Both versions of Lightroom will only be available as part of a subscription plan.
What We Know
- The new Lightroom CC is only available as a subscription and will no longer be available as a perpetual license
- The new Lightroom CC is not an upgraded Lightroom Classic CC. Lightroom CC is a new service that gives you access to your photos in the cloud you can then pull down and edit through a new and limited desktop app or in the browser based app
- There are now three different subscription plans for Lightroom CC
- There are many features lacking in the new Lightroom CC (HDR, pano, print to name a few)
- 20GB of cloud storage in the CC Photography Plan ($10/mo) is not enough storage for serious photographers so you will likely need to pay more for extra storage
- We will continue to support Lightroom Classic CC and keep our plug-ins working with it
- The new Lightroom CC does not support plug-ins
What We Don’t Know For Sure
There are a TON of questions out there on the Internet along with lots of confusion. Here are some of the more common questions we’ve seen.
- Do I have to store all of my photos in the Adobe Cloud and pay for all of that storage space in order to use Lightroom CC?
- Will Lightroom Classic CC (or Lightroom 6) be updated any further?
- What will happen when I need to update my operating system and Lightroom 6 no longer works?
- When will they add more features such as HDR, pano, print, etc to Lightroom CC, will it ever match what I can do in Lightroom Classic CC?
- Will there ever be a perpetual licensed version of Lightroom again?
- How does one migrate current Lightroom catalogs from Lightroom Classic to the new Lightroom CC?
- What happens to my photos if I use the new Lightroom CC and decide to cancel my Adobe subscription?
Know This About ON1
Our passion has always included three things—photography, building powerful photography apps, and taking care of our customers. We aren’t a giant corporation. We’re a small group of hard working individuals who care deeply about photography. We don’t have outside board members telling us how to run the business so they get the best return on their investment. From day one, we’ve been committed to doing it differently. Our company and our community are treated more like a family. The development of ON1 Photo RAW is completely based on what’s most important to our photography community.
The State of ON1 Photo RAW 2018
As you may or may not know, Photo RAW 2018 is currently available as a free public beta. We want every photographer out there to give it a test drive. We are actively improving each beta version as we drive towards the official release in a few weeks. Our goal with Photo RAW 2018 is to give photographers an integrated tool with accelerated photo management, precise photo development, hundreds of customizable photo effects, HDR, panos, masking and blending adjustments, layers, and much more – in one app.
We are getting closer to achieving this goal every day with the help of our community. As we drive towards the final release of Photo RAW 2018 we are committed to fixing as many issues reported by the community as possible before the final release goes out our door.
We also currently have a way for Lightroom customers to migrate to ON1 Photo RAW using a migration tool we developed. You can read more about that process here.
What’s Ahead for ON1 Photo RAW 2018
Here are some of the frustrating questions our customers ask all the time.
- Why do I have to sign up for a subscription to edit my photos?
- Why am I using two or three apps to edit my photos?
- Why must I catalog my photos? What if I just want to browse to my photos? What if I want both?
- Why do I need plug-ins to do special effects or HDR?
- Why can’t all my edits be non-destructive?
- Why can’t I choose the photos I keep in the cloud and choose the photos I keep on a hard drive? Why can’t I edit them the same way?
- Why are some photo apps so hard to learn?
Ever had any of these questions run through your mind? As fellow photographers we feel your pain. The answer to these questions and others is how we see the future at ON1. In fact, many are answered in the upcoming release of ON1 Photo RAW.
Think of having a single app to manage and edit your photos with the power of Photoshop-like features in a seamless non-destructive workflow. A single solution from one company where you get to choose YOUR preferred cloud service and aren’t forced into a subscription model. A solution that let’s YOU be in control of where YOUR photos are stored and how to work with them. This is our vision. The ON1 vision for Photo RAW 2018 and beyond.
We have built a great new foundation for innovation. Our development pace will only be increasing over the next year. We will be solving new problems in the fastest and most elegant ways. Imagine the day when you can truly combine multiple raw photos into a single non-destructive, re-editable composite with powerful features you currently need Photoshop® to do. Imagine managing your photo collection and finding the right photo at your fingertips without having to add laborious metadata. It’s just the tip of the iceberg for what we are planning and developing. With your input, we will prioritize what is most important. More on that below.
As we look into the future, we are more excited than ever and will continue to be a completely transparent company. What we build and how we build it is for everyone to see through the ON1 Photo RAW Project. We will continue to share with the world the features and improvements we are working on and continue to solicit customer feedback through customer driven channels. With your continued support, we will do our best to provide the photography software you want and allow you to own it how you want for many years to come.
Our Promise
We will never force you into a subscription only model and will always offer a perpetual license of our software. Don’t forget this. When you purchase ON1 Photo RAW 2018 you receive a perpetual license. That means the day you purchase ON1, you own it forever. No subscription. We are also cross platform (Mac and Windows) and allow you to install the app on up to five computers. Even with ON1 Plus (our membership offering that includes the software) you will always own the software – even if you choose not to renew your membership. We will always stand behind our products and if you ever feel you have not received the full value from ON1, contact us and we will make it right. We will continue to build the products and features YOU want and you can always let your voice be heard through the ON1 Photo RAW Project.
Thanks for reading. Also make sure to check out some of the following resources.
- Check out our good friend and Lightroom educator Matt Kloskowski’s post on Adobe’s announcement as well here
- 3 Steps for Moving from Lightroom to ON1 Photo RAW
- 10 Things Lightroom Users Need to Know About ON1 Photo RAW
41 comments on “What Just Happened to Lightroom?”
On October 19, 2017 at 3:09 am Kathleen Nelson wrote:
Thank you for this “unconfusing” post. After yesterday’s LR announcement I was just plain confused. When I looked at my creative.adobe.com online, I got even more confused. It said I had Photoshop Lightroom CC, and on my desktop Adobe CC App I have Photoshop and Lightroom Classic CC. I give up. I don’t know what programs I am paying for on a monthly subscription, and I don’t know what will happen to my previous photos that were on Adobe cloud.
I’m seriously thinking of switching to On1 Photo Raw 2018 for all of my work. I really like the Beta, even with the bugs that are being worked out.
Thank you for this information and for assuring me that I’m not the only one confused after the Adobe announcement.
On October 19, 2017 at 4:34 am Ronny Hermans wrote:
For some years lightroom customers have been asking mostly for 1 feature to be fixed, and that was it’s speed. It’s the main reason I started looking for an alternative. But I kept my adobe subscription until Juli this year. Now they are finally making improvements. They have a faster slimmed down version that you can run locally but probable not without an internet connection. The standalone version is stopped, the subscription version they will keep and upgrade it.
Just like they promised that the standalone wouldn’t disappear.
Now I’m very glad I made the switch.
Thanks on1 being a firm I feel that I can trust.
ps – really love the 2018beta.
On October 19, 2017 at 9:17 am Jacques Verhave wrote:
I stumbled across this product when it was still onOne Software because of Adobe decided to do the collective cloud thing. As a non American country we face a daily change in the exchange rate and one never knows how bad it could get. We do not even know if things could come to the situation where we are no longer even connected as unlikely as that may seem. I like to buy my stuff at the best time that suits me. Adobe have basically lost me. I am quite rapidly using their programs less, in fact as soon as we have text ability with ON1 I will hardly use Lightroom 5.whatever, Photoshop CS6 and Elements which I have
I will say that I recommend ON1 to my fellow photographers on social media but I am finding it hard to get them off the Adobe products especially Lightroom, perhaps what is happening now will help.
I thank you for all the past years and look forward to many more hopefully.
On October 19, 2017 at 10:21 am Steven Dempsey wrote:
I was looking for an application that would have the same powerful tools as Photoshop (at least the ones I used) and would also perform all of the functions I used in Capture One. I can’t say I was ever a fan of Lightroom, for some reason I just never bonded with the interface. Still, I had all three apps on my computer, bouncing around each to do very specialized tasks.
I read a blog about alternatives to Photoshop and, at the top of the list, was ON1. I noticed that they were providing Effects 10 for free. Once I tried it, I was hooked. I downloaded a trial version of ON1 Photo RAW and bought the full version before the trial expired.
Since then, I’ve only been using Capture One for cataloging my photos although that’s about to end. All of the layer blending I do in my work is now done in ON1 Photo RAW 2018. With the introduction of easy luminosity masks and better layer blending options, I’m about to ditch Photoshop, something I never thought I’d say after being a user for almost 18 years.
So what’s so special about ON1 software? I can now do everything I need to do (your needs may vary) in one application. If I ever have problems, they are answered quickly by an ON1 tech. I feel appreciated as a customer and there is a great sense of community amongst users. I also feel like my investment in the software is a wise one and I’m very happy to support innovation and a company I’m convinced will make it easier for us photographers to realize our vision.
Finally, and most importantly for me, the design of the interface and the thoughtful placement of the tools and modules has made me more creative than ever. My output has increased tenfold because the software itself has dictated new ideas for post production. It’s not often that I get excited about computer software but On1 Photo RAW is a rare breed and I’m happy to be part of this great ride.
On October 19, 2017 at 11:29 am jon@rezolutionphoto.com wrote:
Yep – canceling my Adobe CC subscription and sticking with my CS6 apps. I never liked the subscription model and it’s becoming painfully obvious Microsoft, Apple and now Adobe are trying their best to force people into an online storage dependency.
So I admit I’ve been ignoring the ON1 raw processor. There’s only so many you need of course. With this latest salvo from Adobe they’ve made other products much more interesting. I suppose now I have to educate myself on capabilities and such – like does it use a GPU to speed processing? Equivalences such as vibrance, haze and distortion corrections such as vertical converging lines. Most of all is it anywhere near as good as Lightroom printing which is nothing short of fabulous with almost no-brainer color management.
On October 20, 2017 at 5:06 pm Hank Huyser replied:
VERY TEMPTED to do the same thing… cancel Adobe…. leave my desktop workflow ALONE….!!!!!!!!!
On October 19, 2017 at 12:44 pm ADRIAN SANTOS wrote:
I have been a Lightroom user from it’s first version, but it has never come close to the features, ease of use and functions that can be done without having to jump over to a another program or plug-in. Never been a fan of Photoshop and at this point with non-destructive workflow, layers, masking etc. I truly believe On1 has equaled or surpassed what Lightroom or PS can do to speed up post-processing and creativity. I have stopped using Lightroom with the introduction of On1 Raw and may actually drop the Adobe acct. I love On1 and have been really pleased with their product, training classes and my membership in Plus which provides great instructors and monthly bonuses. Not even interested in LR updates or PS.
On October 19, 2017 at 12:53 pm David Price wrote:
Well, it looks like Adobe have thrown down the gauntlet. So, ON1, you now know what needs to be done to make Photo Raw even more attractive to Lightroom users. The Lightroom users will soon know what they have to do, if they want to step off the ‘rent it or lose it’ treadmill.
Just in case they don’t, Photo Raw 2018 is shaping up well, and there is not much that Lightroom can do, that Photo Raw 2018 won’t be able to do when it launches. The current Beta is proof of that.
If, (Lightroom Users), there is a feature that you feel that you can’t live without, then log onto the ON1 Photo Raw Project, suggest it, and get your friends to vote for it.
On October 19, 2017 at 2:44 pm James Lewis wrote:
I have been a Lightroom user since Version 1, but have used On1 and predecessor products for years. I have heretofore used On1 RAW primarily as a plug-in. For the last few weeks, as I’ve used 2018 beta, I have been contemplating a switch.
Yesterday’s announcement from Adobe capped it for me. I am spending a few weeks culling images in Lightroom and making certain that everything I wish to retain is keyworded and catalogued. I will then use the migration tool to make the switch. If it fails (I have 38k+ images), the keywords will be enough to allow me to recreate essential collection/album structures. (On1’s nested filter structure almost obviates this need.)
I continue to wish for a more straightforward way to post photos to Facebook and Flickr, but since I have not used On1 as a standalone much, I confess that it may be there, and I’m just not seeing it.
On October 20, 2017 at 3:42 pm Gordon McDowell replied:
Bravo!
On October 19, 2017 at 2:48 pm Bruce Press wrote:
This is an evolutionary change for Lightroom. I appreciate that they are committing to expand the functionality of Lightroom Mobile (Now Lightroom CC), it has become a VERY valuable part of my workflow.
It is interesting to see Adobe put some of the features we’ve been enjoying in ON1 into Lightroom (Classic CC). It is an even better product now for it and the central feature of my professional workflow for image management and basic edits.
There does seem to be a lot of fear and misunderstanding around the changes. I think it is mostly Adobe’s fault for trying to make the changes out to be greater than they are. But others seem to be capitalizing on this which is kind of unfortunate.
ON1 is a more and more capable tool and there isn’t a day that goes by that I’m not turning to ON1 for producing both client and artistic work. I don’t see that changing anytime soon. I would love to see ON1 work more in the mobile space, I’ve started turning to Affinity Photo for mobile work. ON1 would be a killer app in that space.
On October 20, 2017 at 12:39 am Clive Collins wrote:
I was a Lightroom user for many years and a Photoshop user for the past 12 months but due to the latest developments at On1 I have finally ditched LR and PS totally. On1 has photographers needs in mind and I love the work they are doing to improve their software. I can get the results I want with On1 software and recommend other photographers move over 100% as well. Adobe have the corporate, large company, money first feel and I don’t like it. On1 has the friendly, caring, personal feel and I love it. Thank you On1.
All the best, Clive Collins (New Zealand).
On October 20, 2017 at 4:49 am Silvia Patteet replied:
I couldn’t agree more!
On October 20, 2017 at 2:14 pm Gabriel Pedrosa wrote:
Love you guys! Thanks for keeping us top of mind,.
On October 20, 2017 at 3:21 pm Michael Sirois wrote:
I was a longtime Adobe Creative Suite user (going back to the early 2000’s), and used the CC subscription service for about a year until I discovered On1 software. I still run an old Creative Suite Version 4 because I use Photoshop, InDesign, and Illustrator for book layouts and a few other things (I’m a writer as well as a photographer, and I design t-shirts occasionally). If I could work with text layers in On1 Raw, I would eliminate Photoshop from my hard drive completely.
On October 20, 2017 at 3:39 pm Gordon McDowell wrote:
I am confused about why Adobe is once again screwing its faithful customers. I have been a faithful customer since Photoshop 3.0 in March 1994 with my first Macintosh SE computer. Since then I have spent thousands and thousands on various different Adobe products. Whenever Adobe acquired an existing software product from another company that I already owned (can you say Aldus PageMaker?) and they absorbed it into their corporation I was required to purchase the Adobe PageMaker product at full price. PageMill, GoLive, Motion and Dreamweaver are other examples of Adobe iterations for which I had paid full price … at least twice. Now with this latest mutation of the Lightroom software, they are once again trying to hold my image processing hostage. I’ve said goodbye to all of my standalone Creative Suite collections from 1 – 6 without a dollar of compensation for all the thousands that I have sent them. And don’t get me started on their (non-existent) customer disservice. I am always treated like a thieving criminal on those very rare occasions when I actually get through to a mouth-breathing human and where I usually get put on perma-hold until I eventually doze off. So now all those plug-ins and presets and filters that I have purchased for LR and PS are going to be worthless. I am not a professional so I can just walk away from Adobe and happily take full advantage of On One Photo RAW as soon as I can master all of its many superb features. I can keep full control of my computers. The product is constantly upgraded to benefit ME. And, most happily, I can continue to enjoy the best customer service in the business – thanks, MoMo! I have been a delighted customer of On One since the day of Extensis back in the last century. Buh-bye, Adobe. Your continuing greed got too much of you.
GM4Designs
On October 20, 2017 at 5:03 pm Hank Huyser replied:
I am now considering the same action…
I AM ABSOLUTELY FED UP AND EXHAUSTED WITH ADOBE!!!
So, this is the one question I have:
Photomatix Pro…how can I KEEP that standalone/plugin and use ON1 as my calaoging as well as all other “apps” like Develop, Effects, etc.
I know that 2018 will have HDR, but I would like to take “little” steps as I know, and like my workflow from LR (catalog mostly…a little develop) to Photomatix, to LR, to ON1 back to LR….
Can I keep that workflow, at least with minimal–very minimal–changes to it if I use ON1 as cataloging, and all the other apps therein, etc.?
I recently upgraded to 6(.0.3) of Photomatix…. would like to play with both Photomatix and ON1….
Nate, you out there reading this?
Thanks…
On October 21, 2017 at 7:43 am Gordon McDowell replied:
Well, I am not surprised. Shifty Adobe has sent an error alert to my new CC and will not let me open MY app. I had to “verify” my account online which I did and the app is still frozen. There is a “customer support” link which I clicked and after drilling down to several completely useless FAQs and now I am #31 in line for chat support. Typical. Why do I bother? I want my $$ and time back!
On October 21, 2017 at 8:00 am Gordon McDowell replied:
Adobe Customer “Support” is hiding behind its big fat firewall and I keep getting pushed back in line. How does that happen?
On October 20, 2017 at 5:10 pm tom14043@yahoo.com wrote:
Like many users, after finding PS to be like hitting a fly with a sledge hammer, LR was my go to software and served me very well since it’s original launch. As we know the “writing was on the wall” about two years ago when Adobe made the decision to offer a subscription model and not making updates to LR 6, but at least I could still own the software. With that change I began looking for alternatives and was fortunate to find ON 1 which has offered high quality software developed by a group of professionals who have a passion toward being responsive to their customers. Being a small nimble company, you have the ability to engage your customer base in guiding your development process which many other larger companies have disregarded.
The situation with LR has now presented the opportunity to completely move to ON 1 as my only processing software. With history being a good predictor of the future, I’m confident that your team will continue to produce a great product!
On October 21, 2017 at 6:48 am Catherine Tremerryn wrote:
Many thanks for the explanation which has really helped. Yesterday updated to LCC to Lightroom Classic but the main thing that keeps me tied to the Adobe photo plan is Lightroom Mobile, I love being able to see and slightly adjust/edit metadata to photos with my iphone and iPad (particularly when travelling) although most of my serious editing is done with Raw on my Mac. I “think”, I am right in saying that atm there is no storage limit in LR classic?? I am very much looking forward to transferring to Photovia which I believe is a project still being worked on?
Have also updated PS, not quite sure what is going on there but one of things I thought they may do, was to incorporate the ipencil via ipad, no such luck! On my wish list: please will On1 incorporate this potentially brilliant gadget?
Anyway, thanks to you all, you are doing an amazing job and I very much enjoyed watching the On1 Story – it made me feel part of it all.
On October 21, 2017 at 7:11 am Harry Kitch wrote:
I am so tempted to clean up my files and make the migration to ON1 and cut my Adobe ties. However, I really like the LR book module and direct tie-in to BLURB for making photo books to share our travel photos. Are there any plans to make a similar feature a part of ON1? I am so impressed with your continued evolution of ON1 – keep it up!
On October 21, 2017 at 1:22 pm Michael Anderson wrote:
If On1 would do the promised m43 auto lens corrections from the raw files, and not trying to use LensFun that is way behind, I would be all over it. Without lens corrections from the m43 lens files, m43 users are way behind because LensFun has not remotely kept up with available lenses. Example: Olympus 300mm Pro not supported 18 months after introduction.
On October 22, 2017 at 10:47 am David Price replied:
As a micro 4/3rds user I can sympathise.
As you probably already know, micro 4/3rds lenses were designed to depend on lens correction software. When Photo Raw launched in December 2016, it didn’t contain any of the necessary lens correction profiles. At the time, there was not a single straight line in any of my Raw photos. Of course, the correction software is built into your camera, so the ‘in camera’ Jpegs were fine. But, given a choice I will always use Raw files.
I can’t comment on your Olympus lenses, because I am a Lumix user. But, ON1 has since installed correction profiles, for all of the lenses that I use. Almost every ON1 update, contains the corrections for a growing range of new cameras and lenses.
All that I can suggest, is that you flag up the issue on the ‘Photo Raw Project pages’. Not many people use micro 4/3rds cameras, (when compared with other brands), so your suggestion probably won’t get many votes. Mine didn’t, but ON1 still listened and took effective action.
On October 29, 2017 at 11:20 am David Price replied:
Actually ON1 Photo Raw 2018 Beta supports a little over thirty of Panasonic’s lenses. So, currently all of my favourite lenses are covered.
However, if I was a ‘wild life photographer’ and a ‘wealthy one’ at that. Then, I’d probably hanker after some of the longer micro 4/3rds lenses. Either the 300 mm Olympus lens and an adapter, of the Lecia 100 to 400mm lens.
(Imagine, if you will, what you could do with a 200 to 800 mm lens? Especially as it weighs less than some 70 to 210 mm lenses.)
As neither these lenses, or the newer f2.8 compact Lecia lenses are currently supported by the Beta, I can understand and sympathise with Michael’s comments.
On October 22, 2017 at 5:17 am Kenneth Day wrote:
I have been using light room and Photoshop for over 10years and have been happy with the products however I am far from happy with Adobe’s directions. I have been using On1 for about a year for my personal shots but since using 2018 beta have decided to move all my post production into On1 once 2018 is out. . I will have no problem saying goodbye to Adobe. Keep up the great work team On1.
On October 22, 2017 at 8:20 am r murch wrote:
I have played around with ON1 and had a lot of fun. It seems from the comments a lot of users are ditching Lightroom/Photoshop, and replacing it with ON1. I am going to spend more time with ON1 and see if it’s feasible for me as well.
I’ve been with Adobe for a long time now….it took me a while to “get with” the whole subscription based concept. Now going to nickle and dime me with storage fees? That may be the final straw.
It’s like cutting the cord with cable….Adobe had their fun when they were the only game in town. But the world is changing (I’m looking at you too Microsoft).
Thank you everyone for posting your comments, it got me thinking.
On October 22, 2017 at 12:07 pm scottdavidson@tartanphotographic.com wrote:
I am so done with Adobe.
On October 22, 2017 at 2:38 pm ced martin wrote:
I was a user of lightroom since LR3, but now, lightroom is dead… and I’m seriously thinking of switching to On1 Photo Raw. why isn’t it in french? we are waiting for that to switch!
On October 22, 2017 at 9:27 pm Michael Anderson wrote:
Strikes me that the new Lightroom CC is Adobe’s version of Apple’s Photos….without any 3rd party extensions.
On October 23, 2017 at 12:04 am Nicholas Jones wrote:
As an enthusiastic hobbyist I felt that I could not justify the subscription model forced on me by Adobe. I know that On1 tends to release new versions on a yearly basis but at least if I opt to skip a year I still have my existing release to continue working with. Subscription is a no no for me!
On October 24, 2017 at 9:07 am Tom Tietz wrote:
Fed up as well with Adobe. I have the full CC suite but am going to Final Cut for video and only the photographer plan for Lightroom/PS. However once I get the full hang of OnOne Raw I will probably migrate completely to ONONE. Keep up the good work guys. Please don’t ever go to a subscription model. Look forward to the final version of Photo Raw 2018.
On October 24, 2017 at 9:25 am EJ Petranek wrote:
Is ON1 available on a disk or only online?
On October 24, 2017 at 9:37 am Patrick Smith replied:
If we needed to we could burn you a disk and mail it to you. 🙂
On October 25, 2017 at 8:33 am rdavidparker wrote:
I have a conversion in mind and will start the migration process from PS/Lr so in 2018 when my subscription is up for renewal I can easily cancel it. I quit using Lr in 2016 so PS is next. ON1 is a big part of the plan however there will be software involved as well. Keep going ON1 with your path of providing RAW photo editing.
On October 26, 2017 at 12:54 am WAH CHOY NG wrote:
Just want to jot a line to say that we are very pleased with ON1’s promise, thank you and keep that up!
On November 3, 2017 at 12:41 am Fabri Cicero wrote:
Hi guy,
sorry can I known why it isn’t possible to download extra content ?
I have pay pre order.
than you.
F.
On November 15, 2017 at 1:27 am Ronald Szabo wrote:
I have been a loyal and happy customer, since ON1 started.
Unfortunately, I have wasted many thousands of dollars with Adobe products. I believe adobe is holding their users to ransom. I believe, adobe has reached its peak and will start a downward slide. Many people will vote with their dollars and purchase excellent products, such as ON1.
Keep up the good work, you folk at ON1 – I would love to see you capture a large share of the market. You deserve it!
Cheers
Ron
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