At ON1, we’ve always been committed to building software tools that help you do more with your photography. With the launch of ON1 Pro, we’re going to the next level—serving high-volume professionals with solutions tailored to their specific needs. But here’s the best part: this growth is not only about them. Let me explain how this benefits each and every ON1 customer.

The ON1 Pro brand and new product line, like Lightpanel, will address highly specific and time-consuming challenges professional photographers face daily. These niche solutions include faster culling, efficient bulk editing, smarter and more consistent results, job tracking, and tighter integration with their workflows. These solutions require advanced technology and development resources to meet their unique needs.

Our ON1 Pro specialized tools will come at higher price points, reflecting the value they provide to photographers whose time and post-processing efficiency directly affect their business bottom line. Lightpanel, the first product under the ON1 Pro brand, will be a game-changer for high-volume professionals who use Adobe Lightroom Classic. At the same time, ON1 Photo RAW will continue to be the industry’s best value for an all-in-one photo editor, offering unmatched capabilities at a fraction of the cost.

As ON1 Pro grows, our new technologies will not be exclusive to one group of customers. ON1 and its current software tools, especially ON1 Photo RAW, are not going anywhere. The new software innovations will make their way into ON1 tools like Photo RAW, ensuring every customer benefits from what we’re building. The success of ON1 Pro allows us to invest more resources into ON1 Photo RAW, enhancing its features, improving your experience, and delivering software tools that take your photography further.

This is an exciting beginning to a new chapter for ON1 that benefits all photographers, whether using Photo RAW or exploring our new ON1 Pro-branded tools. Here’s to another 20 years of photography software innovation.

For more information about Lightpanel and ON1 Pro, please visit the website.

Best regards,
Patrick Smith
Senior Vice President and GM